e-Commerce Marketing Senior Specialist

Is this your next challenge in e-Commerce Marketing? The challenge is to: Performance & Digital Strategy: Formulate and execute integrated digital campaigns across performance marketing channels to drive app and site traffic, customer acquisition, and retention. End-to-End Campaign Execution: Manage advertising campaigns and e-commerce activations from setup and content coordination to go-live execution and post-launch monitoring. Platform & Content Management: Manage e-commerce promotional content and handle communications for regular pre-order promotions across relevant digital platforms. User Experience & Data Insights: Work closely with digital product teams to improve App UI/UX. Track campaign metrics, generate performance reports, and deliver actionable insights for continuous optimization. Cross-Functional Collaboration: Coordinate seamlessly with Commercial and Digital teams, as well as external agencies, ensuring clear execution timelines and execution quality. Operational Excellence: Maintain campaign trackers, pre-launch QA checklists, and operational documentation to guarantee flawless execution. Do you have experience in Marketing? Bachelor’s degree in Marketing, E-Commerce, Business Administration, Communications, or a related discipline. 2+ years of solid experience in e-commerce marketing, performance marketing, or digital campaign operations. Experience in FMCG, retail, or media environments is an absolute advantage. Practical understanding of digital advertising platforms, tracking parameters (UTM), and e-commerce campaign workflows. Exceptional attention to detail, strong multi-tasking skills, and a high standard for operational accuracy. Proactive, self-motivated, and capable of working independently in a fast-paced, matrixed environment. Excellent command of both written and spoken English and Chinese with strong cross-functional coordination skills. DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website: Issued by The Dairy Farm Company, Limited